Since many companies started to implement a more relaxed dress code, this has been a topic of ongoing debate. What's better for an organization: a strict, traditional dress code or a more casual approach to workplace dressing?
Volumes have been written about the benefits and disadvantages of a corporate dress code. Some believe that having or not having one doesn't really affect people's performance, others argue that a curated, uniformed look aids the development of a team spirit and raises productivity, and casual work attire has numerous supporters as well.
While most professionals agree that dress code affects a company's image and how people perceive a brand and its products and services, many feel like putting on a white shirt and a tie every morning is unnecessary, and a polo shirt with a pair of chinos is dressy enough. Others insist on dressing head to toe in elegant attire as a sign of professionalism and respect towards one's clients, colleagues and superiors.
While there is no one-size-fits-all solution to this dilemma, as it is often the case, the best approach lies somewhere in the middle. If you are debating whether a strict dress code is a good fit for your company, the answer is: it depends on the company. Your dress code is part of your brand, so if you operate, for example, in the financial or legal field, you want to project an image of reliability, professionalism and competence. If your services are focused on art or technology, your company will most likely benefit from a more relaxed everyday attire that will get those creative juices flowing. Take a good look at your company and its culture, and consider your overall branding strategy before making a decision.
In the CushyTogs store you will find a selection of clothing suitable for any corporate dress code.
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