Why men are dumping their underwear

Why men are dumping their underwear

Updated: Aug 10, 2019


After we came up with a new design for men's dress shirts our focus shifted to Men's pouch trunks. Frustrated with the design of modern underwear we decided to create a new design centered around amazing fabric and a new pouch fly design.




We wanted to pick an amazing fabric that was breathable and stretchy we also wanted to come up with a new design for the fly. This was actually more difficult than we thought. Trying to come up with a new design for a basic item of underwear that nobody in the world has ever created! We wanted to create a design that kept man's most valuable items separated and in place all day long. This means that men don't need to be constantly adjusting themselves. We started out modifying existing underwear and my wife Kelly was sewing all sorts of sizes and designs. I would test them out and give her feedback and the design evolved over time until we made something that felt amazing. Customers really loved our boxers made it the US.



  1. We started out with Mens pouch trunks and they were an immediate hit with men looking for a new level of comfort in their underwear. Some of our customers, literally threw all of their old underwear away!


Our customers started asking us for Mens boxer briefs. So we went back to the factory and now we have a long trunk version that has been even more popular and has sold out in the first few weeks of us making them. So now we are going back to the factory to make some more and offer some different colors.

What's next . Stop by to find out about our next exciting project.


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